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Go beyond rote memorization.

 

Contemporary Business and Online Commerce Law presents business law, ethics, and the legal environment in a way that will spur readers to ask questions and go beyond rote memorization.

 

The seventh edition emphasizes coverage of online law and e-commerce as key parts of the legal environment as well as today’s social, ethical, and international issues that are important to the study of business law.

 

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Cyber Law is a comprehensive guide for navigating all legal aspects of the Internet. This book is a crucial asset for online businesses and entrepreneurs. “Whether you’re doing business online as a company or a consumer, you need to understand your rights. Trout successfully places legal complexities into digital perspective with his latest book.” — Chris Pirillo – Founder of Lockergnome “CyberLaw is a must-read for anyone doing business-or just chatting or socializing – on the Internet. Without us realizing it, more and more laws are being passed each year, laws and restrictions that significantly increase the likelihood that you’re skirting, or even breaking some laws when you post that restaurant review, write about the bad date you had last week, or complain about a previous employer. Your choices are easy: read CyberLaw or suffer the potential consequences.” — Dave Taylor, Entrepreneur and Strategic Business Consultant, Intuitive.com “Brett Trout has the bottom-line, honest, insightful, straightfowardest, most clear-headed take on intellectual property issues you could want. He’s your way out of the maze.” — John Shirley, scriptwriter and author

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If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life.

Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:

  • Build a business plan that translates your ideas into a profitable enterprise
  • Choose software to help you manage taxes, balance sheets, and other accounting chores
  • Create a Web site that helps your business make money
  • Fill orders, pack and ship merchandise, and manage stock
  • Set up, budget for, and implement a plan to protect vital computer equipment
  • Use PR and advertising tools that best promote your business online, including Google AdWords
  • Choose what sells best in Second Life and earn real money from your virtual store
  • Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques

Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

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Based on the best-selling WEST’S BUSINESS LAW, this Alternate Edition continues to set the standard for making law accessible, interesting, and relevant to business students. With the perfect balance of tradition and innovation, this benchmark text brings to life the functions and inner-workings of business law in the real world. Rich with classic and modern cases that are summarized rather than excerpted, WEST’S BUSINESS LAW is the ideal text for students entering virtually any field of business. The text is supported by a comprehensive supplements and technology package. The text’s proven approach combines with these resources to create a total teaching and learning system that is a clear choice for instructors who want to use summarized cases. This Tenth Edition refines and builds upon traditions established when the book was first introduced: authoritative content blended with cutting-edge coverage of contemporary topics and cases and an unmatched selection of innovative, high-quality support materials.

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Day trading can be quite lucrative, but only if you know what you are doing. As Farrell points out: “Trading for a living is hard. Trading for a living over the Internet is even harder. There are many challenges and obstacles that confront you. Venturing into this jungle unprepared is a recipe for disaster.” This straightforward guide provides the head start and heads up necessary to thrive as a day trader, covering everything from the dangers and pitfalls of trading online to an in-depth analysis of which trading techniques work and which don’t. Day Trade Online, Second Edition presents inside information on the strategies of top trading firms, including the most secretive, misunderstood, and profitable function on Wall Street. Most importantly, you will learn to look at ten different stocks and pinpoint which one to trade, when, at what price, and why. With the right know-how, you will be able to apply this knowledge to every single stock that you screen.

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Browse through the phases of an online business and learn the do’s and don’t’s of every stage.

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The home is the most popular place for start-ups. Entrepreneurs needs little more than a laptop and a telephone line to start off with, but when the new business starts to expand, you face the challenge of staying at home without sacrificing your growth potential. 

Starting a Business from Home identifies business opportunities and gives advice on how to set up, run, control and manage growth. Now with extra exercises and end of chapter advice, this new edition includes: 

-researching the market 
-business ownership and title issues 
-raising the money and managing finances 
-building and operating a website 
-writing up a business plan -preparing basic accounts 
-bringing a product to market and starting up overseas 

With appendices giving home-based business ideas and sources of help, as well as advice on research, getting the business started and an indication of how much money could be made out of each business, Starting a Business from Home is a valuable practical guide for the aspiring entrepreneur.

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The book that puts online sellers in touch with Yahoo!’s 237 million users

Yahoo! is the third most active shopping site on the Internet and this hands-on guide makes it easy for anyone to start selling on Yahoo! in no time. How to Sell Anything on Yahoo! . . . And Make a Fortune! explains:

  • What it takes to set up a Yahoo! Store that’s popular and profitable
  • How to take advantage of Yahoo! Web hosting, sponsored searches, and affiliate programs
  • Registration of domain names and how to use Yahoo!’s business mail services

If you are an entrepreneur or small business owner looking to make Yahoo! part of your online retail strategy, you need this book.

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